The BeingThere Centre or the "International Research Center for Tele-Presence and Tele-Collaboration" is a joint effort between ETH Zurich, UNC and NTU. The BeingThere Centre has branches located at NTU in Singapore, and the campuses of UNC in Chapel Hill and ETH in Zurich. The BeingThere Centre represents a S$23 million investment by the three universities and the Media Development Authority in Singapore. Co-Directors of the BeingThere Centre are Prof. Nadia Magnenat-Thalmann for NTU, Prof. Markus Gross for ETH and Prof. Henry Fuchs for UNC.

The objective of BeingThere Centre is to make major technological and systems-level advances leading to a credible, 3D experience of tele-presence in a fitted room using a mobile platform. The result will be a breakthrough in the quality of interpersonal communication at a distance allowing for eye contact and proper motion parallax among a group of users.

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